Google Affiliate Network

The Google Affiliate Network was the affiliate marketing company, specifically affiliate network, formerly known as Doubleclick Performics, which was bought by Google in 2007.[1] On April 16, 2013, Google announced the closure of the Google Affiliate Network.[2]

Contents

  • 1 History
  • 2 See also
  • 3 References
  • 4 External links

History[edit]

  • DoubleClick announced the acquisition of DoubleClick (including Performics) by Google for $3.1 Billion in April 2007. The acquisition was finalized in March 2008 after the approval of the Department of Justice antitrust authorities in the United States and the Brussels-based European Commission, the antitrust authority of the European Union.[3][4]
  • The search engine marketing and optimization part of Performics was acquired by Publicis in 2008, after the purchase of DoubleClick by Google (NASDAQ: GOOG) had been finalized.[5] The affiliate network part of DoubleClick Performics remained with Google and was re-branded Google Affiliate Network.
  • On April 17, 2013, Google announced plans to retire the Google Affiliate Network on July 31, 2013.

See also[edit]

  • Affiliate marketing
  • Affiliate programs directories
  • Affiliate network

References[edit]

  • ^ Drive conversions with performance-based advertising – Google Affiliate Network – Google Ads. Google.com. Retrieved on 2013-09-19.
  • ^ Google Affiliate Network: An update on Google Affiliate Network. Googleaffiliatenetwork-blog.blogspot.com. Retrieved on 2013-09-19.
  • ^ Paul R. La Monica (April 13, 2007), Google to buy DoubleClick for $3.1 billion, CNN Money, retrieved January 15, 2009
  • ^ Lane R Ellis (March 11, 2008), Google Gets E.U. Go-Ahead For DoubleClick Merger, Search Engine World, retrieved January 15, 2009
  • ^ Google Completes Sale of Performics (Sept 10, 2008),[1], NYTimes.com, retrieved November 11, 2008
  • External links[edit]

    • Google Affiliate Network Website
    • Google AdPlanner (beta) – Complimentary tool
    • Google Homepage (corporate website)


    Source: https://en.wikipedia.org/wiki/Google_Affiliate_Network